Most businesses understand the importance of having a website. The bigger question is whether that website is still helping the business accomplish its goals.

A website should do more than serve as an online brochure. For some businesses, the primary goal may be generating leads. For others, it may be recruiting employees, providing customer resources, scheduling appointments, automating repetitive tasks, or answering common questions. Whatever the objective, your website should make it easier for visitors to take meaningful action.

Taking time to evaluate your website periodically can reveal opportunities to improve user experience, strengthen your online presence, and better support your business objectives.

Many local businesses have turned to Kemper Web Team to help them do just that. Here are some of the recent highlights:

Case Study #1: Orthopaedic Center of Southern Illinois

When Orthopaedic Center of Southern Illinois (OCSI) approached us, they had a website that was outdated and in need of a major design overhaul. They wanted a modern site they could manage independently, featuring a simple, user-friendly, yet professional backend interface. Additionally, OCSI aimed to digitize their internal and patient forms for greater efficiency.

Kemper Web Team designed a modern, professional, and mobile-friendly website for OCSI with the following features:

  • The new design emphasizes the services, staff, and locations of OCSI, making it quicker and easier for visitors to find exactly what they're looking for.
  • We built a custom admin panel, allowing OCSI to easily manage and update their website content.
  • We integrated with a service to convert their paper forms and PDF files into ones that can be filled out directly on the website, improving the speed and ease with which patients can complete them, as well as making the data easier to search for OCSI staff. The digitized forms meet the HIPAA compliance standards, ensuring that sensitive healthcare information is transmitted securely.
  • We upgraded the way patients can pay online, making the process smoother and more secure.

For more images and details, view the OSCI project page here.

Case Study #2: Spurling Properties

Spurling Properties' website and logo were due for an update to better reflect their brand and engage today's audience. They wanted a modern, user-friendly website that would serve as both a landing page for existing clients and as an informative resource for prospective clients and property seekers. Along with the website design, they wanted to update their logo to create a new, contemporary look.

Kemper Web Team help bring the Spurling Properties brand into the modern age in the following ways:

  • We refreshed Spurling Properties' brand with a new logo and color palette.
  • We built a custom, modern website that is user-friendly and easy to navigate, making it simple for prospective clients to learn more and for existing clients to access things quickly.
  • We created a content management system that allows Spurling to update the website independently that doesn't require them to read or write any code.
  • We edited and optimized drone video footage into an eye-catching montage for the home page.

For more images and details, view the Spurling Properties project page here.

Custom Dashboards and Tools

Not every project we take on is a public website. We also build custom admin dashboards and internal tools, often for clients who have outgrown the way they currently track their work. That can mean:

  • A secure portal where clients log in and view their own data
  • An interface for managing records
  • Reports they can run themselves instead of requesting
  • A workflow that used to live in a shared spreadsheet and is now a real application
  • ...or something unique for your business!

If your team is spending time on manual steps or working around a spreadsheet that was never meant to do the job, a custom tool may be worth a conversation.

A Practical Approach to Website Support

At Kemper, we work with organizations that need everything from complete website redesigns to ongoing maintenance and reporting. While every business has different goals, the underlying challenge is often the same: ensuring that a website continues to reflect the organization and provide value to its visitors.

Websites are rarely "finished." They are evolving business tools that should adapt alongside the organizations they support. If you haven't taken a close look at your website recently, now may be a good time to evaluate whether it's still working as effectively as it could be.

Reach out to Kemper Web Team to see how they can help today: https://www.kemperwebteam.com/